Be Stingy with the Button Clicks

Quick post. The Branch team launched a fun little app today: PhoneTag (Try it out)

To avoid distractions, I text as I walk, and due to trees, trash bins, cracks in the sidewalks, the strolls are always dangerous. So, I tried it.

But PhoneTag requires too many steps to quickly communicate. After comparing PhoneTag with Snapchat by the time and clicks required to send a message, my girlfriend chose Snapchat’s video feature. It’s faster and richer. And she picks what we use -_-

However, if PhoneTag automatically recorded when I raise my phone to my ear and gave me the option to attach the photo after uploading the recording, it could communicate for me with two button clicks. Snapchat needs at least four - assuming the camera’s already front facing.


Continue reading